Customer: HTK

"It was important to our customers that reports looked professional and polished, they could be self-sufficient and that they could perform analysis quickly. With a SaaS product, people don’t expect to wait more than a couple of seconds. Our brief was essentially to deliver great looking reports that ran fast and we’re there - so it’s looking good!"

Deployment Overview

• HTK traditionally has a strong foothold in large enterprise and the public sector, but in a UK market where 99 percent of businesses are small and medium-sized, HTK wanted to open up its CRM application and infrastructure to smaller organizations.
• They knew that marketing professionals who buy SaaS applications have very high expectations for usability: they need to be self-sufficient, return fast queries and create easy ad-doc reports.

• Read more about HTK's experience embedding Pentaho Business Analytics - read the full case study under Related Media
• After weighing options to build internally or use a business analytics software application (explored Microstrategy and Pentaho), HTK selected Pentaho Business Analytics for its modern and embeddable end-to-end software platform (see 'Why Pentaho' below).
• Worked with Pentaho’s European Professional Services group and Portugal-based System Integrator Xpand IT to fully integrate Pentaho Business Analytics into HTK’s Horizon CRM application.
• Development was planned and executed using a 100 percent agile approach.

• Ability for HTK to migrate customer data in near real-time into its data warehouse.
• Attractive 3-dimensional charts that render on an iPad, which is critical for marketing professionals.
• The new online applications are the foundation of a whole new line of business to serve the UK’s high-potential SMB market.
• Enabled HTK to deliver integrated reports for two editions of its online SaaS software to specification in five weeks.
• Flexible dashboards so marketing professionals can slice, dice and present their multi-channel data depending on specific campaign requirements.

Why Pentaho

• Modern and embeddable end-to-end software platform.
• Ability to quickly analyze large volumes of historical data.
• Cost and development advantages thanks to the Commercial Open Source Software (COSS) licensing model.
• Flexible, customizable reporting with highly professional, attractive interface designs out-of-the-box.
• Extract / Transfer / Load (ETL) capabilities to migrate customer data into its data warehouse.